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Spier’s Angela Lorimer ranked among the Top 40 Women in MICE for 2017

Spier’s Commercial Manager, Angela Lorimer, has been ranked by Meetings magazine as among the Top 40 Women in MICE (meetings, incentives, conferences and exhibitions). She oversees the Stellenbosch farm’s hotel reservations, conference and sales teams.

Spier’s Angela Lorimer ranked among the Top 40 Women in MICE for 2017

Lorimer joined Spier in March 2015 after a two-year stint as Sales and Marketing Manager for The Alphen Boutique Hotel and The Marley. Her 28-year career began at The Vineyard Hotel as its Food and Beverage Controller after graduating a National Diploma in Hotel Management from Cape Town’s Granger Bay Hotel School. Posts at Constantia Uitsig and the Hilton Hotel High Street Kensington in London followed. After honing her wedding organising skills at the Alphen Hotel, she was Sun City’s Special Events Manager for 3 years, co-ordinating functions for between 100 and 4000 people (including the Dimension Data Golf Day and the Loerie Awards). She has also helped with the opening of GrandWest Casino, has served as Incentive Manager for The Royal Livingstone Hotel and the Zambezi Sun in Zambia and, back in the Cape, as Marketing Manager at NH Cape Town The Lord Charles.

Lorimer describes herself as an all-rounder that is knowledgeable about all the various market segments Spier’s hospitality operation serves. “I’ve managed to build strong relationships with key role-players in the industry,” she says. “I believe that working my way up through the ranks and also working in all the departments within a hotel has given me an edge: I understand what it is like to clean 12 bedrooms in a day as well as turn a conference venue around from 400 chairs arranged schoolroom-style to a gala dinner set-up in two hours.”

“Flexibility is the name of the game,” she says. “Remember that you know your venue better than anyone so never say no to a client but rather offer a solution that will work for both the client and will showcase your venue to the best of its ability.”

Her secret to keeping staff motivated? “I have an open-door policy,” she says. “I empower my team to make decisions and support them all the way.  Should something go wrong with a group, we handle it together as a team. You should stay calm and professional at all times.  Never lose your temper with clients. Although the client is not always right, it’s the way you handle the situation that counts.”

Lorimer isn’t content with resting on her laurels. “At Spier, we need to continue with our innovative approach to sustainability,” she says. “I’m also committed to ensuring we continue to consistently deliver great service and food.”

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